Prepared for AB Companies

Your Entire Portfolio.
One Digital Partner.

Five brands. Seven marketing channels. One team that treats your growth like their own. This is the partnership proposal for AB Companies' complete digital transformation.

5
Website Builds
7
Marketing Channels
12
Week Delivery
1
Dedicated Team
AB Traffic Solutions
E-Commerce • Configurable Products • National SEO
AB SignWorks
E-Commerce • Custom Signage • Shopify/WooCommerce
Above & Below Plumbing
Lead Generation • Call-First • Local SEO
Above & Below Contracting
Credibility • Portfolio • Presence Site
AB Companies
Corporate Umbrella • Leadership • Careers
The Portfolio

Five Brands. Built to Convert.

Each entity gets a custom-built website tailored to its audience, revenue model, and growth objectives.

Traffic management operations
Full E-Commerce Platform

AB Traffic Solutions

A comprehensive e-commerce platform with a configurable product engine, dynamic pricing calculator, and national SEO architecture designed to capture traffic management buyers across all 50 states.

Configurable product catalog with dynamic options
Tiered/volume pricing engine with overage rates
SKU management with inventory tracking
Municipal and government bulk quote forms
Product search, filtering, and comparison
National geo-targeted SEO landing pages
Industry segmentation pages by vertical
MUTCD/OSHA compliance and safety hub
Case studies and project showcase
Equipment rental request system
Checkout config (shipping, taxes, payment)
Order confirmations and notification emails
Click-to-call and service inquiry forms
Admin training, recorded sessions, documentation
SSL, daily backups, 99.9% uptime SLA
Mobile responsive, QA testing, 2 revision rounds
Custom signage manufacturing
E-Commerce Store

AB SignWorks

A full-featured e-commerce store on Shopify or WooCommerce with configurable sign products, real-time product visualization, and streamlined checkout for custom signage orders.

Shopify or WooCommerce platform
Configurable options: material, size, color, quantity, mounting
Product image gallery with zoom
Checkout config (taxes, shipping, payment)
Order management dashboard
Automated notification emails
Admin training + recorded sessions + docs
SSL, backups, uptime, QA, 2 revision rounds
Professional plumbing service
Lead Generation

Above & Below Plumbing

A conversion-optimized lead generation site designed around one goal: making the phone ring. Call-first design, emergency service prominence, and trust-building elements throughout.

Call-first design with sticky click-to-call
Service area pages by neighborhood/zip
Quote request forms
Emergency service section with urgency design
Google reviews and trust signals integration
Service-specific landing pages
Before/after project gallery
SSL, backups, mobile-first, QA, 2 revisions
General contracting construction site
Credibility & Presence

Above & Below Contracting

A clean, professional 4-6 page presence site that establishes credibility and positions the contracting division as a trusted partner for commercial and residential projects.

Company overview and mission statement
Project portfolio with photography
Team profiles and certifications
Contact page with inquiry form
SSL, backups, responsive, QA, 2 revisions
Modern corporate office
Corporate Umbrella

AB Companies

The corporate umbrella site that unifies all four operating companies under one brand roof. Leadership profiles, company history, cross-entity navigation, and a careers hub.

Portfolio overview of all subsidiaries
Leadership team profiles
Company history and mission
Cross-links to subsidiary sites
Careers and recruitment hub
News/press and contact routing
SSL, backups, responsive, QA, 2 revisions
Full-Service Partnership

Every Channel. Covered.

From search engine rankings to social media ads, every marketing channel is managed under one roof with unified strategy and reporting.

Search Engine Optimization

National SEO for e-commerce entities, local SEO with GBP dominance for plumbing, on-page optimization across all 5 sites.

  • National SEO: 10+ targeted keywords per entity
  • Local SEO: 5+ keywords, GBP 7x7 grid (49 pins)
  • 50+ citation directories + 3 data aggregators
  • 4 GBP posts/month
  • Google review management (4-5 star responses)
  • XML sitemap, internal linking, code speed optimization

Google Ads Management

Search, display, and remarketing campaigns for 3 entities with continuous keyword optimization and conversion tracking.

  • Keyword research and competition analysis
  • Min 3 ad groups per entity
  • 6 ads per group (responsive search + display)
  • Monthly optimization and bid management
  • Conversion tracking and attribution

Paid Social (Meta)

Facebook and Instagram campaigns for 3 entities with dynamic creative testing, retargeting, and AI lookalike audiences.

  • 4 campaigns per quarter per entity
  • 13 custom graphics per quarter per entity
  • Retargeting on min 5 pages per entity
  • 1st party data collection and segmentation
  • AI lookalike audience building
  • Weekly management and optimization

LinkedIn Management

Page creation, content strategy, and advertising campaigns for 3 entities targeting B2B decision-makers and government buyers.

  • LinkedIn page creation and management
  • B2B and government-focused content strategy
  • LinkedIn ad campaigns with targeting
  • Thought leadership positioning
  • Biweekly sprint meetings

Content Creation

Launch content for all 5 sites plus ongoing blog posts, social content, quarterly emails, video production, and ad creative.

  • 8-12 custom pages per site at launch (40-60 total)
  • 2 blog posts per month per entity (10/month)
  • 12 social posts per month per entity (60/month)
  • Quarterly email campaign per entity
  • Video production (drone, testimonials, site footage)
  • 13 custom ad graphics per quarter per entity

Analytics & Reporting

Real-time ROI dashboard, revenue attribution by channel and entity, cost per lead tracking, and 60-day quarterly business reviews.

  • Daily-access real-time dashboard
  • Revenue attribution by channel and entity
  • Cost per lead / cost per acquisition
  • GA4 + conversion tracking (all 5 sites)
  • 60-day reporting cadence
  • Quarterly QBR sessions
Monthly Output

Content at Scale.

Every month, your team receives a steady stream of high-quality content across every platform and entity.

60
Per Month
Social media posts across all entities and platforms
10
Per Month
SEO-optimized blog posts (2 per entity)
52
Per Year
Custom ad graphics for paid campaigns
5
Per Quarter
Email campaigns (1 per entity quarterly)
60
At Launch
Custom website pages across 5 sites
4
Per Month
Google Business Profile posts (Plumbing)
50+
At Launch
Business citation directory submissions
49
GBP Pins
7x7 grid map coverage for local dominance
Investment

Transparent Pricing.

Every dollar is itemized. No bundled pricing. No hidden fees. No markups on ad spend.

One-Time Build Costs

Website design, development, and launch
AB Traffic Solutions (E-Commerce + Pricing Engine)$20,000
AB SignWorks (E-Commerce Store)$12,000
Above & Below Plumbing (Lead Gen)$6,000
Above & Below Contracting (Presence)$6,000
AB Companies (Corporate Umbrella)$6,000
Content Creation (40-60 launch pages)$6,000
On-Page SEO Setup (All 5 Sites)$3,000
GA4 + Conversion Tracking (All 5 Sites)$2,000
Admin Training + Documentation$1,500
Total One-Time Build$62,500

Year 1 — Monthly Management

Static monthly retainer (excludes ad spend)
National SEO (Traffic Solutions + SignWorks)$1,500/mo
Local SEO (Plumbing — GBP, Citations, Reviews)$1,500/mo
Google Ads Management (All Entities)$4,000/mo
Paid Social / Meta Ads (All Entities)$4,000/mo
LinkedIn Management + Advertising$4,000/mo
Content Creation (Blogs, Social, Emails)$1,500/mo
Hosting + Maintenance (5 Sites)$750/mo
Total Monthly$17,250/mo

Build Cost Breakdown

Traffic Solutions
$20,000
SignWorks
$12,000
Content (Launch)
$6,000
Plumbing
$6,000
Contracting
$6,000
AB Companies
$6,000
SEO Setup
$3,000
Analytics Setup
$2,000
Training + Docs
$1,500

Recommended Ad Spend (Pass-Through)

Ad spend is paid directly to platforms. No markup. These are our recommended starting budgets.

Google Ads
$3,000/mo
Across 3 entities
Meta (Facebook + Instagram)
$3,000/mo
Across 3 entities
LinkedIn Ads
$1,500/mo
Across 3 entities

Optional Integrations

Available as add-ons when you're ready. Not required for launch.

HubSpot CRM Integration

$4,000 setup + $500/mo

All 5 sites connected to HubSpot. Closed-loop attribution from first click to closed deal across every entity.

ServiceTitan Integration

$3,500 setup + $500/mo

Plumbing site connected to ServiceTitan. Lead data, call tracking, and booked job attribution with revenue mapping.

Video Production

$2,500 - $5,000 per shoot

Professional drone footage, customer testimonials, job site walkthroughs, and brand videos. Quoted per project.

Year 1 Total Investment
$359,500
$17,250/mo retainer + $62,500 build + $90,000 ad spend
  • One-Time Build$62,500
  • Monthly Retainer (x12)$207,000
  • Recommended Ad Spend (x12)$90,000
SAVE 15%
Year 2+ Annual Investment
$265,950
$14,662.50/mo retainer + $90,000 ad spend — 15% loyalty discount
  • No Build Costs$0
  • Monthly Retainer (x12, -15%)$175,950
  • Recommended Ad Spend (x12)$90,000
  • Annual Savings vs Year 1$93,550
Build Timeline

12 Weeks. Launch Ready.

A structured, milestone-driven timeline from discovery through campaign activation.

Week 1

Discovery & Brand Immersion

Stakeholder interviews Brand audit Competitor analysis Keyword research Content strategy
Weeks 1-2

Architecture & Wireframes

Sitemap (all 5 sites) Wireframes UX flows E-commerce product architecture Pricing engine spec
Weeks 2-5

Design & Development Sprint

Visual design (all sites) Frontend build E-commerce config Product catalog setup Dynamic pricing engine Content population
Weeks 4-9

Content Creation & SEO Build

40-60 custom pages SEO metadata Schema markup Citation submissions GBP optimization Photography/video
Weeks 9-11

QA, Testing & Revisions

Cross-browser testing Mobile QA E-commerce checkout testing Speed optimization Client revisions (2 rounds) Admin training sessions
Weeks 11-12

Launch & Campaign Activation

Go-live (all 5 sites) Google Ads launch Meta Ads launch LinkedIn campaigns Analytics verification Conversion tracking QA
Contract Terms

Your Terms. Honored.

Every non-negotiable requirement from your scope of work is built into our standard agreement. No exceptions.

Full IP Ownership

All code, designs, content, and assets transfer to AB Companies upon payment. You own everything.

No Proprietary Lock-In

Standard platforms only. Full admin access from day one. No proprietary tools or vendor lock-in. Ever.

Defined Revisions

Two revision rounds per build phase. Additional rounds available at agreed hourly rates.

Full Admin Access

Admin credentials for every platform, CMS, analytics tool, and ad account — provided at build completion.

ACH Payment

ACH payment accepted. Fully itemized invoices with line-by-line cost transparency.

12-Month Term

Initial 12-month agreement. 30-day written notice cancellation. Auto-renewal requires mutual agreement.

SKU Ceiling Defined

Product count ceiling documented per site. Overages trigger a pre-agreed scope change process.

Ad Spend Pass-Through

Zero markup on ad spend. You pay the platforms directly. Management fees are separate and transparent.

Data Portability

All data, reports, analytics, and creative assets are exportable and transferable at any time.

No Non-Compete

No restrictions on your ability to work with other marketing partners or bring services in-house.

Quarterly Reviews

Structured quarterly business reviews to assess ROI, reallocate budgets, and align on upcoming priorities.

Scope Change Process

Any work outside the defined scope requires a written change order with cost and timeline before execution.

No Collections Language

No aggressive collections clauses. Disputes resolved through direct communication and good faith.

Itemized Pricing

Every service, deliverable, and cost is individually line-itemed. No bundled or opaque pricing.

Auto-Renewal Opt-Out

Contract does not auto-renew without mutual written agreement. No surprise renewals or lock-in extensions.

30-Day Cancellation

Either party may terminate with 30 days written notice. Clean separation with full asset transfer.

Performance Framework

Measured by Revenue.

A defined Crawl / Walk / Run / Fly performance framework with milestone-based expectations and daily-access reporting.

Crawl
Days 1-60
  • All 5 sites launched and indexed
  • Paid campaigns activated
  • Baseline metrics established
  • Conversion tracking verified
  • First QBR delivered at Day 60
Walk
Days 60-120
  • SEO rankings improving (target: page 2+)
  • CPA declining as campaigns optimize
  • Lead quality feedback loop active
  • Content driving organic traffic
  • Second QBR at Day 120
Run
Days 120-240
  • Page 1 rankings for target keywords
  • Positive ROI on paid campaigns
  • Revenue attribution by channel active
  • Scaling budget on proven channels
  • Third and fourth QBRs
Fly
Day 240+
  • All entities generating measurable revenue
  • Channel-level ROAS exceeding targets
  • Organic traffic self-sustaining growth
  • Expansion into new markets/channels
  • Dollar-in/dollar-out clarity by entity
Reporting Cadence
Every 60 Days + Daily Dashboard
Revenue Attribution
By Channel + By Entity
Core Metrics Tracked
CPL, CPA, ROAS, Revenue per Channel

Ready to Build Together?

One team. One strategy. Five brands growing in sync.

Melleka.com (818) 599-2696 support@MellekaMarketing.com